The Folio
Practice · May 2026
The principle of the house
A house carries the responsibility from the first brief to the final delivery.
By
Sena Koffi
Role
Practice & Delivery Editor
Reading time
2 min
Research
Operating note
A house writes the brief, chooses the people, signs for the outcome and stays in the room until the work is delivered.
That choice shapes everything that follows: who negotiates, who answers for the work, whose name stands behind the standard. Every introduction is made with intention.
The house chooses its mandates carefully. It is a deliberate choice.
Every introduction is made with intention.
Evidence note
A distinction between matching, representation and accountable delivery.
Material index
- Briefs
- Contracts
- Delivery
Record
Reviewed May 2026
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